Revolutionizing Online Shopping: How shoppable videos helped Suta increase their conversion rate
Learn how Suta is leveraging shoppable videos to launch new collections and products.
Problem Statement and Motivation
Suta is a leading sustainable fashion brand for women in India. Established in 2016, the company's commitment to eco-friendly fabrics and traditional handloom textiles has earned them a loyal following on Instagram, where they boast high engagement rates on their reel content.
With the release of new products and collections, Suta creates video content to showcase their clothing in a unique and captivating way. However, it became apparent that this content needed to be presented on their online store as well to provide customers with a seamless, immersive, and interactive shopping experience.
Whatmore Integration
Suta began their journey with Whatmore by incorporating video carousels and PDP (Product Display Page) video pop-ups to engage users. They later added shoppable stories to their homepage, allowing for seamless integration between their Instagram content and website. With Whatmore's easy import feature from Instagram, Suta is able to quickly import their latest reels and tag products for publishing on their website without any hassle.
Moreover, Suta is utilizing stories to share details about upcoming exhibitions around the country, accompanied by relevant images. This feature further strengthens their connection with their customers and provides them with a comprehensive understanding of their products and events.
Impact
The integration of Whatmore's shoppable videos had a significant impact on Suta's online sales and customer engagement. The videos provided a more immersive and interactive shopping experience for customers, leading to a significant increase in conversion rates. Below are the metrics for a 30-day period.
If you're an e-commerce store interested in integrating shoppable videos, check out Whatmore. Also, if you want to discuss your content strategy or want a demo, book a slot here.